J'den is a 40-story, 150-meter high-rise integrated development in the Jurong Lake District (JLD) in Singapore, becoming the tallest residential tower and the first mixed-use development project in the area.

The project comprises 368 units, including one to four-bedroom luxury apartments ranging from 527 square feet to 1,485 square feet.

Market professionals have expressed optimistic views about the enthusiastic response to the preview.

Justin Kwek, Deputy CEO of OrangeTee & Tie, stated that this response signifies consumers' confidence in the developer's reputation and a strong interest in the integrated development project. Similarly, Ken Low, Managing Partner of SRI, commented that this was the largest preview turnout this year.

As the core area of the Jurong Lake District, JLD will become the second area in Singapore with four MRT lines, including the upcoming Jurong Region Line in 2029 and the Cross Island Line in 2032.

This will enable JLD to enjoy convenient 30-minute MRT commutes to the Central Business District, Jurong Innovation District, one-north, and the Education Hub.

Marcus Chu, CEO of ERA Singapore, stated that the preview attracted many potential buyers, particularly young urbanites in their twenties and thirties. They have shown strong interest in the two-bedroom, three-bedroom, and even four-bedroom units offered by J'den. Priced at a starting rate of 2,100 Singapore dollars per square foot, the project boasts strong value propositions by leveraging its excellent location, proximity to MRT stations, and abundance of surrounding amenities.

Mark Yip, CEO of Huttons Asia, pointed out that JLD will become the largest mixed-use commercial area and a world-class sustainable development area outside of the Jurong Lake District.

He believes that J'den, as a new private residential project meeting the area's demand for new private housing over the years, is likely to receive positive market responses and could potentially become one of the best-selling projects this year.